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Automotive
Getting a car is an important life decision and one that many customers want to get right. With Saphyte, automotive companies can proactively offer relevant information to leads and customers, which helps speed up the buying process. Saphyte can also help companies keep track of customers’ issues, provide responsive support, and analyze trends in the market.
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Case 1
Attracting Leads Using Online Channels
PROBLEM
Attracting leads online is a must, especially when the pandemic accelerated customers’ use of online channels.CASE
here is a prevailing lack of connection between automotive companies and customers. According to reports, the interaction between an auto company and a customer occurs only 1.2 times on average per year. That interaction makes it hard to determine “who” should get “what” offer on “which” product at “what time?”
One client in the automotive industry, for example, wanted to attract and generate more leads using their websites and on social media.This is because the pandemic has made it virtually impossible for customers to check their products in-store.
SOLUTION
By blogging and providing engaging content that directly addresses the needs and interests of prospects or leads, we used Saphyte to design their landing pages to prompt website visitors to fill out a form with important data.
The information in these forms has then been used by our automotive partner’s sales team to further deepen the conversation with the prospect and supply them with more information that they need and content that they prefer. All of these stem from the data we’ve gathered using Saphyte from our partner’s previous interactions with the prospect.
Case 2
Providing Customer Support
PROBLEM
Automotive companies need to enhance their engagement with customers through online communication, Otherwise they will be left with a bad taste in their mouth for the lackluster customer support.
CASE
One of our clients specifically asked to have a system that can organize customer data and retrieve this data with ease. This is needed for our partners’ sales teams to successfully engage prospects or customers (especially those with specific queries) and provide correct solutions.
They also need to manage the scheduled tasks and appointments with customers and schedule test drive requests from potential clients.
SOLUTION
Right from the start, all the customer’s essential information and any additional information is added to the customer’s records in the CRM using Saphyte.
Our client’s sales team also used Saphyte’s features like Notes to add important details about the customer so that anyone who has access to the database is informed of the customer’s requirements, needs, and queries during their previous interaction with the company.
This made the transitions between the team members and departments seamless, making customers feel as if they’re interacting with a friend who knows all their needs already. The sales team also scheduled tasks and appointments using Saphyte, knowing that the CRM would alert them through push notifications for important appointments and deals events.
Case 3
Analyzing Trends and Customer Feedback
CASE
Many of our automotive partners used to ignore data. To them, it’s all about shotgun marketing— campaigning to whoever and wherever, wishing someone will be persuaded to make a purchase at the end of the day.
Our automotive partners requested a system that can gather customer feedback fast and analyze trends in consumer behavior. They needed a system that can perform tasks automatically, without requiring the staff to do manual, repetitive work.
They said that this can help them match their services with prospects’ and customers’ styles and preferences and take advantage of identified opportunities.
SOLUTION
With Saphyte, a customer feedback loop mechanism can be established using its automated workflows.
For leads, they can leave their feedback on forms upon visiting the company’s website. For customers, the system can automatically send them feedback forms through email upon making their first online (or even in-store) purchase.
Sales insights can also be generated automatically and displayed on Saphyte’s dashboard using helpful visual representations (charts, pies, lines, and all other metrics).
These insights have so far helped our automotive partners get a quick glimpse of the performance of their teams and the overall company performance. They also helped managers make data-driven decisions based on trends and the customer feedback that Saphyte collected.
Few of our key features which are
helping automotive firms to grow
Organized product inventory
Keeping track of the products can be a tedious task when using manual spreadsheets. Saphyte provides an efficient solution to automotive companies using the Product Catalog where they can create multiple price listings, add master products and sub-products, attach images and files to each product, and manage them in a single place.
Analyzing consumer preferences
Most of the automotive companies we have dealt with only have spreadsheets to list their customer contacts but never a record of the customer interaction and preferences. With the use of our Client Management tools, it helped automotive companies track their customer preferences, history and interaction, and provide a more personalized offer.
Product promotions using targeted email marketing
In the automotive industry, cars are always upgrading and models keep on changing.It is important to promote new products to customers and encourage repeat purchase behaviors by continuously establishing presence among your clients through Saphyte’s drip email marketing functionality.
Professional and seamless transactions
It is important for automotive companies to represent themselves professionally. Right from automatic generation and emailing of professional quotes to maintaining billing and shipping details, Saphyte’s quote and invoice management tools help automotive businesses keep it together, win clients and bring in revenue.
Making informed decisions with sales forecast
Saphyte’s Deals Management helps automotive companies position their businesses to become active instead of reactive. If there is a trend that is predicted to take over the market, or data is showing changes in consumer behaviour it is important to readjust to the market overall and optimize resources to stand out from the competition.
